Dong Mingzhu Solar Power Air Conditioner

Who is Dong Mingzhu?

Dong Mingzhu is known for her innovative ideas and her courage to challenge the status quo. As a young sales manager she led her team out of a destructive price war by supporting sales dealers and changing the base of competition. As a result, Gree became China’s top producer and seller of air-conditioning units.

What is a “zero carbon source” air conditioning system?

The “zero carbon source” air conditioning system realizes the integration of photovoltaic technology, air conditioning and energy storage. Energy storage is an important part, and also an area that Dong values greatly.

Did Dong Mingzhu have a 'win-win' approach?

And then trust follows naturally.” Zhang Tingwei, a business writer and author of the 2007 book “Dong Mingzhu, Marketing Queen,” says Ms. Dong had a “win-win” approach, still somewhat unusual in China, and, in the 1990s, almost unheard of.

Who dominates China's air conditioner market?

Gree dominates China’s air conditioner market with 35%, according to Euromonitor International, though its dominance has diminished over the past few years. Its market share is down from about 40% in 2013, reflecting competition from rivals Haier Group Corp. and Midea Group Co. Ltd.

Did Xi Jinping talk to Dong Mingzhu?

Dong: Yes, General Secretary Xi Jinping talked to me, saying: Dong Mingzhu, you have carried out a good advertisement full of positive energy! I am very honored and touched by his praise to me. Guangdong in the past has imitated or used the technologies and talents of others.

Why did Ms Dong become a successful entrepreneur?

Ms. Dong’s close working relationship with Mr. Zhu, a talent spotter, is undoubtedly a factor in her success. Yet her own innovations also played a major role. She attacked the practice — common in China — of retailers not paying for merchandise upfront, often forcing a company to take on bank debt.